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Digicel "Bring the Beat"

Usain Bolt for Digicel, colours by nhb studios Berlin

Usain Bolt is the fastest person ever timed, he is the first man to hold both the 100 metres and 200 metres world records. Along with his teammates, he also set the world record in the 4×100 metres relay. He is the reigning Olympic champion in these three events, and the first man at the modern Olympic Games to win six gold medals in sprinting, and an eleven-time World champion - a truely exceptional athlete.

In this commercial for the jamaican communication services Digicel, he teams up with one of the fastest women on earth; Shelley-Ann Frazer Pryce, also a jamaican sprinter. Together they bring a beautiful carribean vibe and the beat of legendary Soca und Calypso king Machel Montano - the expressive colours were added by Pana Argueta, our senior grading artist at nhb studios Berlin. Enjoy!


nhb: colourgrading

senior producer at nhb: Yesim Altilar
grading: Pana Argueta

agency: Boys and Girls ltd
production: Butter
producer: Hannah Cooper
director: Hadi Shuaib
dop: Luke Jacobs

Yesim Altilar