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Mercedes-Benz #GrowUp "Be a good parent"

the compact cars of Mercedes, powered by nhb

A car commercial that doesn't feel like advertising: "Be a good parent" is one of the short films that Gustav Johansson directed for agency antoni and Iconoclast. It's a very strong and touching story about a father and his grown up son, about the power of smart decisions and the courage to go your own way. Actor John Rue from "House of cards" plays the father.

Throughout the entire #GrowUp campaign the new Mercedes-Benz models take up a co-starring role, leaving the stage to the protagonists and the storyline - very clever understatement. In this case it's the new B-Class.

More info about the postproduction is here.

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nhb: vfx supervision, 3D, compositing, sound design, mix

producer: Fiddy Sigmund
flame: Philipp Fehling, Christian Schrills, Nacho Camardiel
compositing: Nhat Quang Tran, Rayk Hemmerling, Christoph Hache, Frederic Berninger, Tobis Mönninger, Sebastian Ludwig, Elmar Pol, Sascha Reinholz, Claus Steinmaßl, Martin Pietler, Henry Kormos, Matthias Backmann, Marcin Kummer, Min Tesch, Jens Liebscher
vfx supervisor: Johannes Müller
3D: Markus Pchalek, Benjamin Jürgens, Stephan Wege
audio producer: Steffen Stark
sounddesign, mix: Wenke Kleine-Benne

agency: antoni
production: Iconoclast
director: Gustav Johansson