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Beats by Dr. Dre "#SoloSelfie"

Xmas with Beats by Dr. Dre, colourgrading by nhb studios Berlin

When Apple bought Beats Electronics in May 2014, you could already see it coming... Now Christmas sales are here and of course the new sexy Beats by Dr. Dre Solo 2 headphones, that work best when photographed with the new iPhone 6plus. After all the biggest acquisition in the history of Apple has to pay back - with 3 billion U.S. Dollar Dr. Dre's and Jimmy lovine's company wasn't exactly what we call a bargain.

So Apple gathered nearly everybody who's cool to promote the new Beats Solo 2 headphones and the iPhone 6 plus in one go. The spot features more than 20 different celebrities, including sisters Kendall and Kylie Jenner (most famous for their appearances on the TV show "Keeping Up with the Kardashians"); professional BMX rider Nigel Sylvester; rappers Funkmaster Flex, Big Sean, Jadakiss, Nicki Minaj and Fabolous; actor Norman Reedus of "The Walking Dead," tennis legend Serena Williams, Swedish DJ Alesso, New York DJ Vashtie, English hip hop duo Rizzle Kicks, YouTube star Bethany Mota and New York Giant's NFL wide receiver Victor Cruz.

The story is quickly told: it's all about selfies, the new cool 180 degrees soloselfie, as invented by Keren Cheng.

Christian Larson directed the funky parade for RSA Films, our senior grading artist Pana Argueta created the fresh looks at nhb studios Berlin. Very nice work.

credits

colourgrading by Pana Argueta@nhb studios Berlin

senior producer at nhb: Yesim Altilar

director: Christian Larson
filmproduction: RSA Films
producer at RSA Films: Marjie Abrahams

contact:
Yesim Altilar