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Mazda "Drive together"

the brand immersion project-campaign, powered by nhb

"Jinba Ittai" is japanese and describes the symbiosis of man and machine - a perfect harmony which serves as the leading idea behind the new Mazda models. From the smallest screw to the new SKYACTIV TECHNOLOGY everything about the Mazda MX-5 RF is designed to give the driver that special experience, to make him feel that harmony. "Drive together".

This almost sensual film by director Christian Weber is the perfect illustration of the Jinba Ittai idea. The location was a giant hall in the vicinity of Prague and an abandoned military airport. We were asked to contribute to the work from on set vfx supervision to the on air copy. We did the postproduction in Düsseldorf and Berlin, our nhb music team Aleks and André composed the music in our studios in Düsseldorf.

 

 

credits

nhb: editing, compositing, 3D, colourgrading (remote), music, sounddesign, mix

set supervision: Johannes Müller
editing: Ted Griffis (fr), Fabian Gustus
compositing: Claus Steinmaßl, Norman Struwe
3D: Philipp Dollinger
colourgrading: Fergus McCall@The Mill
music: Aleks Rynkowski, André Sudradjat
sound design, mix: Markus Fink

agency: JWT
production: Soup Film
director: Christian Weber

contact:
Yesim Altilar
Verena Beck