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Schwarzkopf Nectra Color "Color Temptation"

"The color your hair will love", powered by nhb

The international launch campaign for the new hair coloration Nectra Color - it is the first big piece of work, that BBDO Proximity did for their new client Schwarzkopf following the wonderful and intensely romantic Valentine's Day viral titled "Declaration of Love", that had more than 10 million youtube clicks in only two weeks. (!!!)

We are very happy to be a part of this production. Nectra Color is Schwarzkopf's very first long-lasting coloration with floral nectar and botanical oils and the fragrance is just beautiful. "The color your hair will love" - that's the claim and the idea, that we had to visualize.

Beautiful flowers and fluids, shining colourful hair that seems to be alive - director Karina Taira did a wonderful job for Markenfilm. The compositing of all the beauty was done in our flame suites in Berlin, the sound meanwhile at nhb studios Düsseldorf - not just our hair loves it already...

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credits

nhb: vfx supervision, editing, compositing, colourgrading, sounddesign, soundmix

nhb producer: Alexander Seib
vfx supervision: Paul Schicketanz
compositing: Tobias Horvath
colourgrading: Biggi Klier
audio producer: Verena Beck
sounddesign: Markus Fink

agency: BBDO
filmproduction: Tempomedia
director: Karina Taira
dop: Ekkehart Pollack